Fan12 is a technology and marketing business whos aim is to provide the largest range of football e-commerce marketplaces in the world.

We’ve used football/soccer to showcase the application of both our developing technology and marketing services. Currently Fan12 operates 7 e-commerce marketplaces, each for a team in the Premier League. Each of our platforms feature a specific fully operational marketplace, as well as a catalogue of historic and relevant fan site data, all of which is used to assist third party companies in selling their products.

By the end of 2018 we’ll have a fully operational marketplace for every team in the Premier League during the 18/19 season, dedicated to providing the widest range of products for each respective club.

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The benefits of a multi-site platform?

It’s well known that using a multi-site platform proves to have operational challenges, but Fan12 are dedicated to minimising these challenges so that the benefits of using a multi-site platform can be maximised.

Premier League
ChelseaFan12.com Kit
Chelsea
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LiverpoolFan12.com Kit
Liverpool
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ArsenalFan12.com Kit
Arsenal
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ManutdFan12.com Kit
Manutd
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MancityFan12.com Kit
Mancity
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PalaceFan12.com Kit
Palace
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TottenhamFan12.com Kit
Tottenham
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BournemouthFan12.com Kit
Bournemouth
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BrightonFan12.com Kit
Brighton
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BurnleyFan12.com Kit
Burnley
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CardiffFan12.com Kit
Cardiff
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EvertonFan12.com Kit
Everton
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FulhamFan12.com Kit
Fulham
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HuddersfieldFan12.com Kit
Huddersfield
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LeicesterFan12.com Kit
Leicester
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NewcastleFan12.com Kit
Newcastle
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SouthamptonFan12.com Kit
Southampton
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WatfordFan12.com Kit
Watford
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WestHamFan12.com Kit
WestHam
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WolvesFan12.com Kit
Wolves
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Scottish Premier League
RangersFan12.com Kit
Rangers
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CelticFan12.com Kit
Celtic
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The benefits of a multi-site platform?

It’s well known that using a multi-site platform proves to have operational challenges, but Fan12 are dedicated to minimising these challenges so that the benefits of using a multi-site platform can be maximised.

A positive of using multi-site networks is that each platform can be more tailored from an SEO standpoint whilst also capturing better targeted web traffic through higher specific keyword rankings. This means that each site will have more opportunities to rank higher for appropriate keywords meaning the visitors that land on your site are more likely to engage with your pages, products and media. The result of this is a better conversion rate on your sales
Another benefit to having the multi-site platforms is the increase in advertising capabilities. By simply having more sites you create more opportunities for advertising space, editorial posting and promotions of products. All of which act as forms of revenue for a business
Furthermore, by using multi-site platforms you expand your reach to customers without sacrificing your niche. Having individual sites for specific products means every platform is focused on a certain product range/type or club, rather than you having to put all your products onto one site which reduces your ability to rank higher for keywords.
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FAN12 MARKETING SERVICES

The Fan12 multi-site platform enables a much more diversified marketing strategy. We use a combination of email, social media and digital marketing to promote our products. By having the multi-site platform this enables us to create more specific emailing lists, and the results are an average open and click through rate (20% and 2.5% respectively) that is more than double the average rates for e-commerce platforms.

All of our platforms use social media as a capture and promotional tool. Because each site has their own individual social media accounts, this creates specific followings that mean we can target market more effectively.
Fan12 has also developed a large series of fan site data of which displays statistics relating to the individual club. This appears in the form of player libraries, fixtures and results and historical kits. We use this data to integrate products where appropriate, which acts as a softer sell. However this enables our vendors to expand their reach past the keywords they would normally target on their own platforms.
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